A film by Karen Akins
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In Mexico, where sugary sodas are more accessible than clean drinking water and Type 2 Diabetes is a leading cause of death, Coca-cola and other sugary drinks are as much a way of life as they are of death, unleashing a public health crisis on a government and population ill-equipped to handle it. As eye-opening as it is galvanizing, El Susto uncovers the powerful beverage industry’s outsized influence across the country, its access driven by deep political ties, aggressive marketing campaigns and gross abuse of power. Featuring families devastated by Type 2 Diabetes for generations; healthcare workers embedded in affected communities; leading public health advocates; and even a former Coca-cola marketing executive, El Susto charts Big Soda’s insidious infiltration into Mexican society as courageous public health advocates, medical professionals and community members fight for the well-being of a nation.