The story of Mexico's fight against Big Soda is told by that country's leading public health activists, experts in Mexican food politics, and those with a deep understanding of the global force of major beverage companies.
The Experts
Alejandro Cavillo
As Himself
Director of El Poder del Consumidor (Consumer Power), Alejandro heads Mexico's leading consumer rights organization. Alejandro was part of the group that founded Greenpeace Mexico. He worked 12 years at Greenpeace, 8 years as climate campaigner and 5 years as Executive Director and campaign director. He founded El Poder del Consumidor, EPC (The Consumer Power) in 2006, where he serves as the current director. EPC has been a central actor from the civil society to obtain a soda tax and for the implementation of Front of Pack Warning Label in Mexico. He is member of The Lancet Commission on Obesity and was invited to advisory groups by the Pan American Health Organization.
Ronald Deibert
As Himself
Ron Deibert is Professor of Political Science and Director of the Citizen Lab at the Munk School of Global Affairs, University of Toronto. The Citizen Lab is an interdisciplinary laboratory focusing on research, development, and high-level strategic policy and legal engagement at the intersection of information and communication technologies, human rights, and global security.
Patricia Bermudez
As Narrator
British/Colombian actress and singer/songwriter, now living in Mexico. Since the age of 6, she's been involved in musical theater, theater, television, and film. Her latest three plays have been about womens' role in society, feminism, oppression, and white slave trafficking.