The Experts

The story of Mexico's fight against Big Soda is told by that country's leading public health activists, experts in Mexican food politics, and those with a deep understanding of the global force of major beverage companies.

Alejandro Cavillo As Himself

Dr Simon Barquera As Himself

Mark Pendergrast As Himself

Dr Pilar Zazueta As Herself

Michael Jacobson As Himself

Todd Putman As Himself

Ronald Deibert As Himself

Patricia Bermudez As Narrator

Alejandro Cavillo

As Himself

Director of El Poder del Consumidor (Consumer Power), Alejandro heads Mexico's leading consumer rights organization.

Dr Simon Barquera

As Himself

Leading public health scientists and director of the Institute for Public Nutrition in Mexico, Simon has been an outspoken advocate for soda taxes to fight obesity and diabetes.

Mark Pendergrast

As Himself

Mark is the author of For God, Country, and Coca Cola, an unofficial history of the Coca Cola Company.

Dr Pilar Zazueta

As Herself

Dr. Zazueta, a lecturer at the University of Texas' Latin American Studies Center, Pilar is an expert on Mexico's food culture. https://liberalarts.utexas.edu/llilas/news/12435

Michael Jacobson

As Himself

Michael Jacobson, Co-founder and Senior Scientists of the food policy watchdog, Center for Science in the Public Interest, author of Carbonating the World, coined the term "junk food."

Todd Putman

As Himself

Todd is a former soda marketing executive who wants to be the brand manager for water.

Ronald Deibert

As Himself

Ron Deibert is Professor of Political Science and Director of the Citizen Lab at the Munk School of Global Affairs, University of Toronto. The Citizen Lab is an interdisciplinary laboratory focusing on research, development, and high-level strategic policy and legal engagement at the intersection of information and communication technologies, human rights, and global security.

Patricia Bermudez

As Narrator

British/Colombian actress and singer/songwriter, now living in Mexico. Since the age of 6, she's been involved in musical theater, theater, television, and film. Her latest three plays have been about womens' role in society, feminism, oppression, and white slave trafficking.